How much does Kevin Peay, Jr. make in NIL?
Offensive Lineman · Georgia Tech Yellow Jackets · ACC
Peay signed with Georgia Tech out of Lancaster High School in Lancaster, S.C., where he played four years on varsity, served as captain for three seasons and helped the Bruins win two conference titles and an Upper State championship. A two-time all-state selection who was named offensive lineman MVP at an Under Armour Next camp in Charlotte, he was rated a three-star by 247Sports and a four-star by Rivals, which listed him as the top offensive lineman in South Carolina. The sophomore is listed at 6-4 and 310 pounds.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Kevin Peay, Jr.'s NIL value?
As of August 2026, Kevin Peay, Jr.'s estimated NIL value falls between $96K and $150K. Kevin Peay, Jr. is a offensive lineman for the Georgia Tech Yellow Jackets in the ACC. Kevin has about 12K followers across social media, led by 12K on Instagram, a core driver of football NIL value. Kevin's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Offensive Lineman |
| School | Georgia Tech Yellow Jackets |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
Kevin's social media following
Kevin's public social presence is about ~12K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Georgia Tech Yellow Jackets
Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Kevin, so the value shown here is a modeled estimate. See how NIL valuations work.
Kevin NIL FAQ
How much does Kevin Peay, Jr. make in NIL?
Kevin Peay, Jr.'s 2026 estimated NIL value falls between $96K and $150K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Kevin's salary or net worth?
No. The figure estimates what Kevin could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Kevin's net worth. The deals an athlete actually signs can differ from any estimate.
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