How much does J.P. Powell make in NIL?

Running Back · Georgia Tech Yellow Jackets · ACC

J.P. Powell is a sophomore running back at Georgia Tech, listed at 5-10 and 200 pounds and wearing No. 20. The Colquitt, Georgia native signed out of Miller County High School in the state's south Georgia region. He works behind a veteran backfield that includes Justice Haynes and Malachi Hosley, making 2026 a developmental season with special teams and situational carries.

ClassSophomore
Jersey#20
2026 roleRotation / two-deep candidate
HometownColquitt, Ga.
Estimated 2026 NIL valuation
$49K to $76K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is J.P. Powell's NIL value?

As of August 2026, J.P. Powell's estimated NIL value falls between $49K and $76K. J.P. Powell is a running back for the Georgia Tech Yellow Jackets in the ACC. J.P.'s figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolGeorgia Tech Yellow Jackets
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at Georgia Tech Yellow Jackets

Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for J.P., so the value shown here is a modeled estimate. See how NIL valuations work.

J.P. NIL FAQ

How much does J.P. Powell make in NIL?

J.P. Powell's 2026 estimated NIL value falls between $49K and $76K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that J.P.'s salary or net worth?

No. The figure estimates what J.P. could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not J.P.'s net worth. The deals an athlete actually signs can differ from any estimate.

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