How much does Jordan Davis make in NIL?
Safety · Baylor Bears · Big 12
Davis is a freshman safety from Prosper, Texas, who was home schooled and played for Dallas HSAA, winning a state title. As a senior he made 78 tackles with seven for loss, two sacks and two interceptions while adding 14 catches for 214 yards and four touchdowns. He signed with Baylor in December 2025 over offers from Notre Dame, Oklahoma and Texas A&M.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jordan Davis's NIL value?
As of August 2026, Jordan Davis's estimated NIL value falls between $19K and $30K. Jordan Davis is a safety for the Baylor Bears in the Big 12. Jordan's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Baylor Bears |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Baylor Bears
Baylor is a private Baptist university competing in the Big 12, and private status means less of its athletic finance is subject to public records, so NIL specifics at the program are rarely disclosed. The Bears have fielded consistently competitive football teams since their 2021 conference title, and donor collectives have supported the roster alongside traditional endorsements. The House settlement applies to private schools the same as public ones, so Baylor can now share revenue directly with athletes under the roughly $20.5 million first-year cap that grows annually. Waco is a small media market, which limits local endorsement volume, and most published valuations for Baylor football players are estimates built from performance tier, position and program strength rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jordan, so the value shown here is a modeled estimate. See how NIL valuations work.
Jordan NIL FAQ
How much does Jordan Davis make in NIL?
Jordan Davis's 2026 estimated NIL value falls between $19K and $30K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jordan's salary or net worth?
No. The figure estimates what Jordan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jordan's net worth. The deals an athlete actually signs can differ from any estimate.
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