How much does Jonathan Rulo make in NIL?
Defensive Lineman · Cincinnati Bearcats · Big 12
Jonathan Rulo is a freshman defensive lineman from Belleville, Illinois, who played at Belleville East. He finished his high school career with 204 tackles, 55 of them for loss, and 17 sacks, earning 2024 IHSFCA Class 8A all-state honors. Rulo is also a state champion wrestler and chose Cincinnati over Iowa and Kansas State.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Jonathan Rulo's NIL value?
As of August 2026, Jonathan Rulo's estimated NIL value falls between $18K and $28K. Jonathan Rulo is a defensive lineman for the Cincinnati Bearcats in the Big 12. Jonathan's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Cincinnati Bearcats |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Cincinnati Bearcats
Cincinnati moved up to the Big 12 in 2023 after its 2021 College Football Playoff run, but its NIL market has not scaled with its conference status. A 2026 roster review found no published valuations for any Bearcat football player, one of only a few power-conference programs where that was true, so team-level NIL totals for Cincinnati are formula output rather than market data. Donor NIL activity exists but operates quietly, and the city's sponsorship market is shared with two professional franchises. Under the House settlement Cincinnati can now pay athletes directly, subject to the cap of roughly $20.5 million in the first year with annual increases, and that direct money may matter more here than third-party deals ever did.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jonathan, so the value shown here is a modeled estimate. See how NIL valuations work.
Jonathan NIL FAQ
How much does Jonathan Rulo make in NIL?
Jonathan Rulo's 2026 estimated NIL value falls between $18K and $28K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Jonathan's salary or net worth?
No. The figure estimates what Jonathan could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jonathan's net worth. The deals an athlete actually signs can differ from any estimate.
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