How much does Joe Cotton make in NIL?

What is Joe Cotton's NIL value?

As of August 2026, Joe Cotton's estimated NIL value falls between $104K and $163K. Joe Cotton is a offensive lineman for the Cincinnati Bearcats in the Big 12. Joe has about 1.9K followers across social media, led by 1.9K on Instagram, a core driver of football NIL value. Joe's figure is a modeled estimate based on audience, on-field role, market and sport.

Joe's social media following

Joe's public social presence is about ~1.9K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Cincinnati Bearcats

Cincinnati moved up to the Big 12 in 2023 after its 2021 College Football Playoff run, but its NIL market has not scaled with its conference status. A 2026 roster review found no published valuations for any Bearcat football player, one of only a few power-conference programs where that was true, so team-level NIL totals for Cincinnati are formula output rather than market data. Donor NIL activity exists but operates quietly, and the city's sponsorship market is shared with two professional franchises. Under the House settlement Cincinnati can now pay athletes directly, subject to the cap of roughly $20.5 million in the first year with annual increases, and that direct money may matter more here than third-party deals ever did.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Joe, so the value shown here is a modeled estimate. See how NIL valuations work.

Joe NIL FAQ