How much does Jayden Barr make in NIL?

Running Back · Georgia Tech Yellow Jackets · ACC

Barr is a sophomore running back from Covington, Georgia, who redshirted as a true freshman in 2025. A two-way standout at Eastside High School, he rushed for 941 yards and 23 touchdowns while adding 57 tackles and two interceptions as a senior, and he finished his prep career with 1,877 rushing yards and 45 total touchdowns. He was named Region 8-4A Two Way Player of the Year as a junior.

ClassSophomore
Jersey#32
2026 roleRoster depth
HometownCovington, Ga.
Estimated 2026 NIL valuation
$17K to $26K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Jayden Barr's NIL value?

As of August 2026, Jayden Barr's estimated NIL value falls between $17K and $26K. Jayden Barr is a running back for the Georgia Tech Yellow Jackets in the ACC. Jayden's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolGeorgia Tech Yellow Jackets
ConferenceACC
LevelNCAA Division I (Power conference)

NIL at Georgia Tech Yellow Jackets

Georgia Tech's NIL market benefits from its location in Atlanta, one of the largest corporate sponsorship markets in the South, though the program competes for attention with professional franchises and with Georgia's statewide fanbase. The Yellow Jackets have been a mid-tier ACC spender, with donor NIL activity smaller than at the conference's football-first powers. Since the 2025 House settlement, Georgia Tech can pay athletes directly under the standard cap of roughly $20.5 million in the first year, growing annually, and third-party deals continue separately. Football is the program's primary NIL focus, and improving results in recent seasons have strengthened its recruiting position, but published valuations for individual players remain scarce and most figures are estimates.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jayden, so the value shown here is a modeled estimate. See how NIL valuations work.

Jayden NIL FAQ

How much does Jayden Barr make in NIL?

Jayden Barr's 2026 estimated NIL value falls between $17K and $26K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Jayden's salary or net worth?

No. The figure estimates what Jayden could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jayden's net worth. The deals an athlete actually signs can differ from any estimate.

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