How much does Jason Patterson make in NIL?

Running Back · Kentucky Wildcats · SEC

Patterson is a redshirt sophomore running back from Sneads, Fla., who wears No. 26. A three-star signee in the 2024 class, he redshirted as a freshman and then carried 57 times for 225 yards and a touchdown in 2025 while adding 17 catches for 85 yards and another score. He signed a return deal with Kentucky for 2026 and competes for backfield carries.

ClassRedshirt sophomore
Jersey#26
2026 roleRotation / two-deep candidate
HometownSneads, Fla.
Estimated 2026 NIL valuation
$48K to $75K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Jason Patterson's NIL value?

As of August 2026, Jason Patterson's estimated NIL value falls between $48K and $75K. Jason Patterson is a running back for the Kentucky Wildcats in the SEC. Jason's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolKentucky Wildcats
ConferenceSEC
LevelNCAA Division I (Power conference)

NIL at Kentucky Wildcats

Kentucky has restructured for the revenue-sharing era more aggressively than almost any program. In April 2025 it became the first major athletic department to reorganize as a limited liability company, Champions Blue LLC, a holding structure designed to pursue new revenue and manage direct payments to athletes, and it extended its multimedia-rights deal with JMI Sports to help bring NIL operations in-house. Men's basketball remains the flagship and historically commands the largest share of Kentucky's NIL resources, though football spending has grown in the SEC arms race. House settlement payments are subject to the standard cap, roughly $20.5 million department-wide in the first year with annual increases, and third-party deals continue alongside the school's new corporate machinery.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jason, so the value shown here is a modeled estimate. See how NIL valuations work.

Jason NIL FAQ

How much does Jason Patterson make in NIL?

Jason Patterson's 2026 estimated NIL value falls between $48K and $75K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Jason's salary or net worth?

No. The figure estimates what Jason could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jason's net worth. The deals an athlete actually signs can differ from any estimate.

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