How much does Ja'shon Benjamin make in NIL?
Running Back · Rutgers Scarlet Knights · Big Ten
Benjamin, a senior running back from Pahokee, Florida, played all 12 games in 2025 and carried 68 times for 328 yards and two touchdowns, including a season-high 78 yards at Purdue and a score against Oregon. He rushed for 1,312 yards and 14 touchdowns as a high school senior at Pahokee. He has twice earned Academic All-Big Ten recognition.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
Enter your email to see Ja'shon's exact estimated figure and the full breakdown. Free.
No spam. Unsubscribe anytime. Privacy.
What is Ja'shon Benjamin's NIL value?
As of August 2026, Ja'shon Benjamin's estimated NIL value falls between $49K and $76K. Ja'shon Benjamin is a running back for the Rutgers Scarlet Knights in the Big Ten. Ja'shon has about 2K followers across social media, led by 2K on Instagram, a core driver of football NIL value. Ja'shon's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Rutgers Scarlet Knights |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Ja'shon's social media following
Ja'shon's public social presence is about ~2K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Rutgers Scarlet Knights
Rutgers plays in the Big Ten, which gives the Scarlet Knights a full share of the richest media rights package in college sports even as the football program works to climb the league standings. Since the 2025 House settlement, the school can pay athletes directly through revenue sharing, capped at roughly 20.5 million dollars across all sports in year one and rising annually, with third party NIL deals on top. The public NIL market around Rutgers is thin by Big Ten standards: a 2026 roster review found published valuations for only two of the twenty most prominent football players, so most figures for Rutgers athletes are modeled estimates rather than reported deals. Proximity to New York remains more promise than proven NIL advantage.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ja'shon, so the value shown here is a modeled estimate. See how NIL valuations work.
Ja'shon NIL FAQ
How much does Ja'shon Benjamin make in NIL?
Ja'shon Benjamin's 2026 estimated NIL value falls between $49K and $76K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ja'shon's salary or net worth?
No. The figure estimates what Ja'shon could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ja'shon's net worth. The deals an athlete actually signs can differ from any estimate.
Curious about another player? Look one up or estimate any athlete in seconds.
Open the NIL calculatorGet the NIL newsletter
Deal breakdowns, valuation updates and athlete brand tips. Free.
Privacy · No spam, unsubscribe anytime.