How much does Ja’Kobi Jackson make in NIL?
Running Back · Ohio State Buckeyes · Big Ten
Jackson is a redshirt senior running back from Pensacola, Florida, who joins Ohio State after Coahoma Community College and Florida. His busiest year came in 2024, when he carried 95 times for 509 yards and seven touchdowns for the Gators, including a career-high 116 yards at Texas and a start against Georgia. He played four games in 2025 before taking a medical redshirt, and he ran for 661 yards at Coahoma in 2022.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Ja’Kobi Jackson's NIL value?
As of August 2026, Ja’Kobi Jackson's estimated NIL value falls between $60K and $94K. Ja’Kobi Jackson is a running back for the Ohio State Buckeyes in the Big Ten. Ja’Kobi's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Running Back |
| School | Ohio State Buckeyes |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
NIL at Ohio State Buckeyes
Ohio State runs one of the biggest NIL operations in the country. Athletic department leadership publicly acknowledged that the 2024 national championship roster cost roughly $20 million in NIL support, a figure that became a benchmark for football spending. Donor money has flowed through major collectives including THE Foundation and The 1870 Society, and since the 2025 House settlement the school can also pay athletes directly, up to about $20.5 million departmentwide in year one with the cap rising annually. With one of the largest athletic budgets and fanbases in college sports, Ohio State can fund both layers fully, and Buckeye football players are regulars near the top of national NIL valuation rankings.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Ja’Kobi, so the value shown here is a modeled estimate. See how NIL valuations work.
Ja’Kobi NIL FAQ
How much does Ja’Kobi Jackson make in NIL?
Ja’Kobi Jackson's 2026 estimated NIL value falls between $60K and $94K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Ja’Kobi's salary or net worth?
No. The figure estimates what Ja’Kobi could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Ja’Kobi's net worth. The deals an athlete actually signs can differ from any estimate.
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