How much does Jacob Finley make in NIL?

Cornerback · Cincinnati Bearcats · Big 12

Finley is a projected starting cornerback for Cincinnati after transferring from Northern Illinois, where he started all 11 games he played in 2025 and led the Huskies with eight pass breakups. He also tied for the NIU team lead in breakups in 2024.

ClassFifth-year
Jersey#0
2026 roleProjected starter
HometownBirmingham, Ala.
Estimated 2026 NIL valuation
$116K to $181K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Jacob Finley's NIL value?

As of August 2026, Jacob Finley's estimated NIL value falls between $116K and $181K. Jacob Finley is a cornerback for the Cincinnati Bearcats in the Big 12. Jacob's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionCornerback
SchoolCincinnati Bearcats
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Cincinnati Bearcats

Cincinnati moved up to the Big 12 in 2023 after its 2021 College Football Playoff run, but its NIL market has not scaled with its conference status. A 2026 roster review found no published valuations for any Bearcat football player, one of only a few power-conference programs where that was true, so team-level NIL totals for Cincinnati are formula output rather than market data. Donor NIL activity exists but operates quietly, and the city's sponsorship market is shared with two professional franchises. Under the House settlement Cincinnati can now pay athletes directly, subject to the cap of roughly $20.5 million in the first year with annual increases, and that direct money may matter more here than third-party deals ever did.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Jacob, so the value shown here is a modeled estimate. See how NIL valuations work.

Jacob NIL FAQ

How much does Jacob Finley make in NIL?

Jacob Finley's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Jacob's salary or net worth?

No. The figure estimates what Jacob could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Jacob's net worth. The deals an athlete actually signs can differ from any estimate.

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