How much does DJ McKinney make in NIL?
Cornerback · Notre Dame Fighting Irish · ACC
McKinney joins Notre Dame as a fifth year cornerback wearing No. 2 after opening his career at Oklahoma State in 2022 and spending 2023 through 2025 at Colorado. The Colleyville, Texas native came out of Colleyville Heritage as a three star recruit rated the No. 62 cornerback in his class by ESPN. He started 13 games for the Buffaloes in 2024, led that defense in snaps played and returned an interception for a touchdown against Oklahoma State. He played nine games in 2025 with 35 tackles and an interception, and projects as a starting corner for the Irish in 2026.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is DJ McKinney's NIL value?
As of August 2026, DJ McKinney's estimated NIL value falls between $192K and $300K. DJ McKinney is a cornerback for the Notre Dame Fighting Irish in the ACC. DJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Cornerback |
| School | Notre Dame Fighting Irish |
| Conference | ACC |
| Level | NCAA Division I (Power conference) |
NIL at Notre Dame Fighting Irish
Notre Dame competes in the ACC in most sports while football remains independent, and its national brand gives athletes NIL reach few schools can match. Donor-backed NIL runs through the Rally collective, operating alongside a university that has historically taken a measured approach to commercializing athletics. Notre Dame opted into the House settlement, so since 2025 it can pay athletes directly under the revenue sharing cap of about $20.5 million in year one, growing annually, with football taking the largest share. The school's national television contract with NBC and a global alumni network mean Irish players can land endorsements without a large home market; South Bend itself is small, but the audience is not.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for DJ, so the value shown here is a modeled estimate. See how NIL valuations work.
DJ NIL FAQ
How much does DJ McKinney make in NIL?
DJ McKinney's 2026 estimated NIL value falls between $192K and $300K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that DJ's salary or net worth?
No. The figure estimates what DJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not DJ's net worth. The deals an athlete actually signs can differ from any estimate.
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