How much does DJ McClary make in NIL?
Linebacker · Rutgers Scarlet Knights · Big Ten
McClary, a sophomore linebacker from Jersey City, played five games as a freshman in 2025 and finished with six tackles, including three and a tackle for loss in his debut against Norfolk State. He came out of Henry Snyder as a US Army Bowl All-American after a high school career that produced 409 tackles, 71.5 tackles for loss and 5,120 rushing yards.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is DJ McClary's NIL value?
As of August 2026, DJ McClary's estimated NIL value falls between $38K and $60K. DJ McClary is a linebacker for the Rutgers Scarlet Knights in the Big Ten. DJ has about 2.7K followers across social media, led by 2.7K on Instagram, a core driver of football NIL value. DJ's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Linebacker |
| School | Rutgers Scarlet Knights |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
DJ's social media following
DJ's public social presence is about ~2.7K followers on Instagram. Follower figures are approximate, as of August 2026.
NIL at Rutgers Scarlet Knights
Rutgers plays in the Big Ten, which gives the Scarlet Knights a full share of the richest media rights package in college sports even as the football program works to climb the league standings. Since the 2025 House settlement, the school can pay athletes directly through revenue sharing, capped at roughly 20.5 million dollars across all sports in year one and rising annually, with third party NIL deals on top. The public NIL market around Rutgers is thin by Big Ten standards: a 2026 roster review found published valuations for only two of the twenty most prominent football players, so most figures for Rutgers athletes are modeled estimates rather than reported deals. Proximity to New York remains more promise than proven NIL advantage.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for DJ, so the value shown here is a modeled estimate. See how NIL valuations work.
DJ NIL FAQ
How much does DJ McClary make in NIL?
DJ McClary's 2026 estimated NIL value falls between $38K and $60K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that DJ's salary or net worth?
No. The figure estimates what DJ could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not DJ's net worth. The deals an athlete actually signs can differ from any estimate.
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