How much does Darrien Jones make in NIL?

Running Back · UNLV Rebels · Mountain West

Jones, who goes by DJ, is a junior running back from Kansas City, Missouri, seeking a larger role in the Rebels backfield in 2026. He appeared in four games in 2025 and rushed twice for nine yards after redshirting in 2023 and not playing in 2024. A three-star recruit ranked the No. 172 running back nationally by 247Sports, he totaled 2,476 all-purpose yards and 25 touchdowns in his prep career.

ClassJunior
Jersey#24
2026 roleRotation / two-deep candidate
HometownKansas City, MO
Estimated 2026 NIL valuation
$25K to $39K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Darrien Jones's NIL value?

As of August 2026, Darrien Jones's estimated NIL value falls between $25K and $39K. Darrien Jones is a running back for the UNLV Rebels in the Mountain West. Darrien's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionRunning Back
SchoolUNLV Rebels
ConferenceMountain West
LevelNCAA Division I

NIL at UNLV Rebels

UNLV is a Group of Five program in the Mountain West, and its NIL situation follows that tier's economics. Revenue sharing under the 2025 House settlement is open to every Division I school, but the 20.5 million dollar first year cap is a maximum, and Mountain West programs typically commit far less, concentrated in football and basketball. No published valuations surfaced for Rebels players in a 2026 roster review, so figures here are modeled at a discount reflecting Group of Five markets. UNLV still has assets most peers lack: the Las Vegas market, new football relevance after recent winning seasons, and steady exposure from playing in a major event city with growing sports infrastructure.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Darrien, so the value shown here is a modeled estimate. See how NIL valuations work.

Darrien NIL FAQ

How much does Darrien Jones make in NIL?

Darrien Jones's 2026 estimated NIL value falls between $25K and $39K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Darrien's salary or net worth?

No. The figure estimates what Darrien could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Darrien's net worth. The deals an athlete actually signs can differ from any estimate.

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