How much does Damarius Russell make in NIL?
Safety · Iowa State Cyclones · Big 12
Russell is a redshirt freshman safety from Waseca, Minnesota, who transferred to Iowa State from Washington State. He redshirted in 2025 while appearing in five games and finishing with three tackles. A three-star recruit rated the fifth-best prospect in Minnesota by ESPN, he was a two-way standout at Waseca High School with 110 career receptions and 11 interceptions. He is early in the safety pecking order but has developmental upside.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Damarius Russell's NIL value?
As of August 2026, Damarius Russell's estimated NIL value falls between $42K and $66K. Damarius Russell is a safety for the Iowa State Cyclones in the Big 12. Damarius's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Iowa State Cyclones |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Iowa State Cyclones
Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Damarius, so the value shown here is a modeled estimate. See how NIL valuations work.
Damarius NIL FAQ
How much does Damarius Russell make in NIL?
Damarius Russell's 2026 estimated NIL value falls between $42K and $66K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Damarius's salary or net worth?
No. The figure estimates what Damarius could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Damarius's net worth. The deals an athlete actually signs can differ from any estimate.
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