How much does Coleton Price make in NIL?

Offensive Lineman · Kentucky Wildcats · SEC

Price is Kentucky's projected starting center after transferring from Baylor with 30 career starts, allowing just one sack on 526 pass-blocking snaps in 2025. On3 ranked him the No. 1 interior offensive lineman in the 2026 transfer portal.

ClassSenior
Jersey#72
2026 roleProjected starter
HometownBowie, Texas
Estimated 2026 NIL valuation
$400K to $625K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Coleton Price's NIL value?

As of August 2026, Coleton Price's estimated NIL value falls between $400K and $625K. Coleton Price is a offensive lineman for the Kentucky Wildcats in the SEC. Coleton's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionOffensive Lineman
SchoolKentucky Wildcats
ConferenceSEC
LevelNCAA Division I (Power conference)

NIL at Kentucky Wildcats

Kentucky has restructured for the revenue-sharing era more aggressively than almost any program. In April 2025 it became the first major athletic department to reorganize as a limited liability company, Champions Blue LLC, a holding structure designed to pursue new revenue and manage direct payments to athletes, and it extended its multimedia-rights deal with JMI Sports to help bring NIL operations in-house. Men's basketball remains the flagship and historically commands the largest share of Kentucky's NIL resources, though football spending has grown in the SEC arms race. House settlement payments are subject to the standard cap, roughly $20.5 million department-wide in the first year with annual increases, and third-party deals continue alongside the school's new corporate machinery.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Coleton, so the value shown here is a modeled estimate. See how NIL valuations work.

Coleton NIL FAQ

How much does Coleton Price make in NIL?

Coleton Price's 2026 estimated NIL value falls between $400K and $625K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Coleton's salary or net worth?

No. The figure estimates what Coleton could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Coleton's net worth. The deals an athlete actually signs can differ from any estimate.

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