How much does Cole Redding make in NIL?
Safety · Baylor Bears · Big 12
Redding is a sophomore safety from New Braunfels, Texas, who came to Baylor after a redshirt season at Harding University. At New Braunfels High School he played defensive back and receiver, earned first team all district honors twice along with first team all region recognition, and totaled 112 tackles with three interceptions. His older brother, Jacob Redding, also plays defensive back for the Bears.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Cole Redding's NIL value?
As of August 2026, Cole Redding's estimated NIL value falls between $7K and $11K. Cole Redding is a safety for the Baylor Bears in the Big 12. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Safety |
| School | Baylor Bears |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Baylor Bears
Baylor is a private Baptist university competing in the Big 12, and private status means less of its athletic finance is subject to public records, so NIL specifics at the program are rarely disclosed. The Bears have fielded consistently competitive football teams since their 2021 conference title, and donor collectives have supported the roster alongside traditional endorsements. The House settlement applies to private schools the same as public ones, so Baylor can now share revenue directly with athletes under the roughly $20.5 million first-year cap that grows annually. Waco is a small media market, which limits local endorsement volume, and most published valuations for Baylor football players are estimates built from performance tier, position and program strength rather than reported contracts.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.
Cole NIL FAQ
How much does Cole Redding make in NIL?
Cole Redding's 2026 estimated NIL value falls between $7K and $11K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Cole's salary or net worth?
No. The figure estimates what Cole could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Cole's net worth. The deals an athlete actually signs can differ from any estimate.
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