How much does Cole Marszalek make in NIL?

What is Cole Marszalek's NIL value?

As of August 2026, Cole Marszalek's estimated NIL value falls between $48K and $75K. Cole Marszalek is a long snapper for the Kentucky Wildcats in the SEC. Cole has about 2.3K followers across social media, led by 2.3K on Instagram, a core driver of football NIL value. Cole's figure is a modeled estimate based on audience, on-field role, market and sport.

Cole's social media following

Cole's public social presence is about ~2.3K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Kentucky Wildcats

Kentucky has restructured for the revenue-sharing era more aggressively than almost any program. In April 2025 it became the first major athletic department to reorganize as a limited liability company, Champions Blue LLC, a holding structure designed to pursue new revenue and manage direct payments to athletes, and it extended its multimedia-rights deal with JMI Sports to help bring NIL operations in-house. Men's basketball remains the flagship and historically commands the largest share of Kentucky's NIL resources, though football spending has grown in the SEC arms race. House settlement payments are subject to the standard cap, roughly $20.5 million department-wide in the first year with annual increases, and third-party deals continue alongside the school's new corporate machinery.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Cole, so the value shown here is a modeled estimate. See how NIL valuations work.

Cole NIL FAQ