How much does Caden Maas make in NIL?

Offensive Lineman · Iowa State Cyclones · Big 12

Maas is a redshirt junior offensive lineman from Watertown, Wisconsin who came to Iowa State from Sioux Falls. He played 11 games with 10 starts in 2025 and earned second-team All-NSIC honors, and previously started all 11 games in 2023 for the Cougars. Listed at 6-5 and 315 pounds, he was a four-sport standout at Watertown High School in football, basketball, lacrosse and track, earning all-region and second-team All-Badger Conference recognition on offense and first-team honors on defense. He was a 2025 CSC Academic All-District selection.

ClassRedshirt junior
Jersey#77
2026 roleProjected starter
HometownWatertown, Wis.
Estimated 2026 NIL valuation
$92K to $144K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Caden Maas's NIL value?

As of August 2026, Caden Maas's estimated NIL value falls between $92K and $144K. Caden Maas is a offensive lineman for the Iowa State Cyclones in the Big 12. Caden has about 457 followers across social media, led by 457 on Instagram, a core driver of football NIL value. Caden's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionOffensive Lineman
SchoolIowa State Cyclones
ConferenceBig 12
LevelNCAA Division I (Power conference)

Caden's social media following

Caden's public social presence is about ~457 followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Iowa State Cyclones

Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Caden, so the value shown here is a modeled estimate. See how NIL valuations work.

Caden NIL FAQ

How much does Caden Maas make in NIL?

Caden Maas's 2026 estimated NIL value falls between $92K and $144K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Caden's salary or net worth?

No. The figure estimates what Caden could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Caden's net worth. The deals an athlete actually signs can differ from any estimate.

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