How much does Bryson Lamb make in NIL?
Defensive Lineman · Iowa State Cyclones · Big 12
Lamb is a projected starting interior defensive lineman for Iowa State after transferring from Washington State, where he recorded 25 tackles and 3.5 tackles for loss in 2025. He is regarded as one of the Big 12's better interior run stoppers.
Estimated range as of August 2026. Modeled estimate, not a confirmed deal.
Modeled estimate · 12-month earning potential
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What is Bryson Lamb's NIL value?
As of August 2026, Bryson Lamb's estimated NIL value falls between $116K and $181K. Bryson Lamb is a defensive lineman for the Iowa State Cyclones in the Big 12. Bryson's figure is a modeled estimate based on audience, on-field role, market and sport.
| Sport | Football |
| Position | Defensive Lineman |
| School | Iowa State Cyclones |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
NIL at Iowa State Cyclones
Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bryson, so the value shown here is a modeled estimate. See how NIL valuations work.
Bryson NIL FAQ
How much does Bryson Lamb make in NIL?
Bryson Lamb's 2026 estimated NIL value falls between $116K and $181K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.
Is that Bryson's salary or net worth?
No. The figure estimates what Bryson could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Bryson's net worth. The deals an athlete actually signs can differ from any estimate.
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