How much does Bo Jackson make in NIL?

What is Bo Jackson's NIL value?

As of August 2026, Bo Jackson's estimated NIL value falls between $640K and $1M. Bo Jackson is a running back for the Ohio State Buckeyes in the Big Ten. Bo has about 75K followers across social media, led by 75K on Instagram, a core driver of football NIL value. Bo's figure is a modeled estimate based on audience, on-field role, market and sport.

Bo's social media following

Bo's public social presence is about ~75K followers on Instagram. Follower figures are approximate, as of August 2026.

NIL at Ohio State Buckeyes

Ohio State runs one of the biggest NIL operations in the country. Athletic department leadership publicly acknowledged that the 2024 national championship roster cost roughly $20 million in NIL support, a figure that became a benchmark for football spending. Donor money has flowed through major collectives including THE Foundation and The 1870 Society, and since the 2025 House settlement the school can also pay athletes directly, up to about $20.5 million departmentwide in year one with the cap rising annually. With one of the largest athletic budgets and fanbases in college sports, Ohio State can fund both layers fully, and Buckeye football players are regulars near the top of national NIL valuation rankings.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Bo, so the value shown here is a modeled estimate. See how NIL valuations work.

Bo NIL FAQ