How much does Benji Makelela make in NIL?

Offensive Lineman · Iowa State Cyclones · Big 12

Makelela is a freshman offensive lineman at Iowa State listed at 6-7 and 300 pounds, among the tallest players on the Cyclones roster. His official roster entry lists Kinshasa in the Democratic Republic of the Congo as his hometown and Capistrano Valley Christian in California as his last school, an international path to Ames by way of Southern California high school football.

ClassFreshman
Jersey#61
2026 roleRoster depth
HometownKinshasa, Democratic Republic of Congo
Estimated 2026 NIL valuation
$16K to $25K

Estimated range as of August 2026. Modeled estimate, not a confirmed deal.

Influence (social)12%
Exposure (program/market)28%
Performance38%
Brand & sport22%

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What is Benji Makelela's NIL value?

As of August 2026, Benji Makelela's estimated NIL value falls between $16K and $25K. Benji Makelela is a offensive lineman for the Iowa State Cyclones in the Big 12. Benji's figure is a modeled estimate based on audience, on-field role, market and sport.

SportFootball
PositionOffensive Lineman
SchoolIowa State Cyclones
ConferenceBig 12
LevelNCAA Division I (Power conference)

NIL at Iowa State Cyclones

Iowa State's NIL effort runs through the We Will Collective, a donor organization that has emphasized broad roster support over headline deals, an approach that fits a program built on player development under coach Matt Campbell. The Cyclones came off their first eleven-win season in 2024, which strengthened the fundraising case in a state with no professional teams to divide fan spending. Ames is a small market, so local endorsement volume is limited and few individual valuations for Cyclone players ever become public. Under the House settlement Iowa State pays athletes directly from a department-wide pool capped near $20.5 million in the first year, an amount that rises each season, with football and men's basketball the primary beneficiaries.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. No exact NIL figure is publicly disclosed for Benji, so the value shown here is a modeled estimate. See how NIL valuations work.

Benji NIL FAQ

How much does Benji Makelela make in NIL?

Benji Makelela's 2026 estimated NIL value falls between $16K and $25K, a modeled estimate of 12-month name, image and likeness earning potential. The exact figure and the full breakdown are free on this page with an email.

Is that Benji's salary or net worth?

No. The figure estimates what Benji could earn from name, image and likeness deals over 12 months, such as endorsements, appearances and social media. It is not a salary, not a signed contract, and not Benji's net worth. The deals an athlete actually signs can differ from any estimate.

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