Their fans
How many people follow them, and how many like and comment. A small, engaged audience can beat a big, quiet one.
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How much is any athlete's NIL worth?
Look up a college athlete, or estimate any player, in seconds.
- 110+ athletes tracked, and growing every week
- Values weigh social reach, position, role and market
- Free, a quick email reveals each result
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How we estimate an athlete's value
We weigh four things brands actually pay for, then blend them into one number, and sense-check it against public figures where they exist.
Their stage
Their level, conference and market. Bigger programs and bigger crowds mean bigger deals.
Their game
How they play and their role on the team. Stars and starters earn more than backups.
Their brand
Their sport and their story. Some sports turn fans into deals faster than others.
Common questions
Whose NIL value can I look up?
Search our database for top college athletes, and we add more after every research run. If a player isn't in yet, use Estimate any athlete to model their value from their following and profile.
What is NIL?
NIL means Name, Image & Likeness. Since 2021, college athletes (and high schoolers in many states) can get paid for ads, social posts, autographs and more. They don't lose their spot on the team.
How accurate are these numbers?
They're smart estimates, not confirmed deals, which is why we show a range. We use the same factors brands look at and sense-check against public figures (like On3) where they exist. Real deals can be higher or lower.
Why do likes matter more than followers?
Brands pay for fans who pay attention. A small page where lots of people like and comment can be worth more than a big page where no one does.
Can high school athletes earn NIL money?
Yes. Many states let high schoolers do NIL deals. Local shops, camps and gear brands are common partners.
Do you save my info?
The details you type stay on your device. We only receive your email when you submit it to unlock a value. See our Privacy Policy.
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