How much does Ryan Smith make in NIL?
Quarterback · Houston Cougars · Big 12
Ryan Smith is a freshman quarterback on the 2026 Houston Cougars football roster out of The Woodlands, Texas.
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What is Ryan Smith's NIL value?
Ryan Smith is a quarterback for the Houston Cougars in the Big 12. Ryan's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Quarterback |
| School | Houston Cougars |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
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How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Kendall (Nelson) Tambling (Quarterback, Kentucky Wildcats)
- Hudson Parliament (Offensive Lineman, Iowa Hawkeyes)
- Parker Cross (Offensive Lineman, Washington Huskies)
- Byron Nelson (Offensive Lineman, North Carolina Tar Heels)
Ryan NIL FAQ
How much does Ryan Smith make in NIL?
Ryan Smith's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Ryan Smith's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position.
What team does Ryan Smith play for?
Ryan Smith plays quarterback for the Houston Cougars in the Big 12.
Does Ryan Smith have NIL deals?
The number shown is an estimate of Ryan's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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