How much does Leland Smith make in NIL?
Wide Receiver · UCLA Bruins · Big Ten
Smith is UCLA's projected starting X receiver after transferring from San Jose State. The 6-foot-4 target caught 43 passes for 688 yards and three touchdowns in 2025 and was an All-Mountain West honorable mention.
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What is Leland Smith's NIL value?
Leland Smith is a wide receiver for the UCLA Bruins in the Big Ten. Leland's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Wide Receiver |
| School | UCLA Bruins |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
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How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (aggregated 2026 NIL valuation ~$797K; no deal terms publicly disclosed)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Landon Ellis (Wide Receiver, UCLA Bruins)
- Jaray Bledsoe (Defensive Lineman, Mississippi State Bulldogs)
- Rodrick Pleasant (Cornerback, UCLA Bruins)
- Daniel Lyons (Defensive Lineman, Florida State Seminoles)
Leland NIL FAQ
How much does Leland Smith make in NIL?
Leland Smith's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Leland Smith's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position.
What team does Leland Smith play for?
Leland Smith plays wide receiver for the UCLA Bruins in the Big Ten.
Does Leland Smith have NIL deals?
The number shown is an estimate of Leland's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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