How much does Kennedy Smith make in NIL?
Guard · USC Trojans · Big Ten
Kennedy Smith is a 6-foot-1 wing who averaged 11.5 points, 4.3 rebounds and 3.6 assists as a sophomore, returning to a USC team built around JuJu Watkins.
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What is Kennedy Smith's NIL value?
Kennedy Smith is a guard for the USC Trojans in the Big Ten. Kennedy has about 41.8K followers across social media, led by 40K on Instagram, a core driver of women's basketball NIL value. Kennedy's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Women's Basketball |
| Position | Guard |
| School | USC Trojans |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
Kennedy's social media following
| Platform | Followers (approx.) |
|---|---|
| ~40K | |
| X / Twitter | ~1.8K |
That's about 41.8K followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (On3 does not publicly disclose a figure)). See how NIL valuations work.
Players with a similar NIL profile
Other women's basketball players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Chloe Kitts (Forward, South Carolina Gamecocks)
- Sienna Betts (Forward, UCLA Bruins)
- Olivia Olson (Guard, Michigan Wolverines)
- Syla Swords (Guard, Michigan Wolverines)
Kennedy NIL FAQ
How much does Kennedy Smith make in NIL?
Kennedy Smith's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Kennedy Smith's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. Kennedy has about 41.8K followers across social media.
What team does Kennedy Smith play for?
Kennedy Smith plays guard for the USC Trojans in the Big Ten.
Does Kennedy Smith have NIL deals?
The number shown is an estimate of Kennedy's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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