How much does JuJu Watkins make in NIL?
Guard · USC Trojans · Big Ten
USC's superstar guard is among the most marketable players in women's college basketball, with national endorsement appeal.
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What is JuJu Watkins's NIL value?
JuJu Watkins is a guard for the USC Trojans in the Big Ten. JuJu has about 1.3M followers across social media, led by 1M on Instagram, a core driver of women's basketball NIL value. JuJu's NIL value shown here reflects publicly reported figures (On3 Women's NIL Valuations (2026)); enter your email above to see the number and the full breakdown.
| Sport | Women's Basketball |
| Position | Guard |
| School | USC Trojans |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
JuJu's social media following
| Platform | Followers (approx.) |
|---|---|
| ~1M | |
| TikTok | ~197K |
| X / Twitter | ~80K |
That's about 1.3M followers in all. Follower figures are approximate and were last updated June 2026.
How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (On3 Women's NIL Valuations (2026)). See how NIL valuations work.
Players with a similar NIL profile
Other women's basketball players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Mikaylah Williams (Guard, LSU Tigers)
- Joyce Edwards (Forward, South Carolina Gamecocks)
- Jada Williams (Guard, LSU Tigers)
- Madison Booker (Guard, Texas Longhorns)
JuJu NIL FAQ
How much does JuJu Watkins make in NIL?
JuJu Watkins's 2026 NIL value on HowMuchNIL is based on publicly reported figures of 12-month name, image and likeness earning potential (On3 Women's NIL Valuations (2026)). Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is JuJu Watkins's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position. JuJu has about 1.3M followers across social media.
What team does JuJu Watkins play for?
JuJu Watkins plays guard for the USC Trojans in the Big Ten.
Does JuJu Watkins have NIL deals?
The number shown is an estimate of JuJu's 12-month NIL earning potential, not a list of signed contracts. It is anchored to publicly reported figures.
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