How much does JuJu Watkins make in NIL?
Guard · USC Trojans · Big Ten
USC's superstar guard is among the most marketable players in women's college basketball, with national endorsement appeal.
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Social media following
| Platform | Followers (approx.) |
|---|---|
| 1,000,000 | |
| TikTok | 197,000 |
| X / Twitter | 80,000 |
That's about 1,277,000 followers in all (rough number).
How we estimate JuJu's NIL value
An NIL value is an estimate of how much a player could earn in a year. It is not a salary or a confirmed deal. We weigh four things brands care about: fans (social reach and engagement), stage (school, conference and market), game (on-field role and performance), and brand (sport and story). Where a public figure exists, we sense-check against it (On3 Women's NIL Valuations (2026)).
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