How much does James Peoples make in NIL?
Running Back · Penn State Nittany Lions · Big Ten
Peoples is Penn State's projected No. 2 running back and kick returner after transferring from Ohio State, where he rushed for 344 yards and three touchdowns in 2025. He was a four-star recruit in the 2024 class.
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What is James Peoples's NIL value?
James Peoples is a running back for the Penn State Nittany Lions in the Big Ten. James's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Running Back |
| School | Penn State Nittany Lions |
| Conference | Big Ten |
| Level | NCAA Division I (Power conference) |
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How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (The NIL Standard 2026 open-market estimate $168K; not exactly disclosed)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Tory Blaylock (Running Back, Oklahoma Sooners)
- Robert Gunn III (Kicker, Clemson Tigers)
- Justyn Martin (Quarterback, Ohio State Buckeyes)
- Karle "KJ" Lacey Jr. (Quarterback, Texas Longhorns)
James NIL FAQ
How much does James Peoples make in NIL?
James Peoples's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is James Peoples's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position.
What team does James Peoples play for?
James Peoples plays running back for the Penn State Nittany Lions in the Big Ten.
Does James Peoples have NIL deals?
The number shown is an estimate of James's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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