How much does Cole Rhett make in NIL?
Offensive Lineman · Baylor Bears · Big 12
Rhett is Baylor's projected starting left tackle after transferring from Toledo, where he made 11 career starts, mostly at right tackle.
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What is Cole Rhett's NIL value?
Cole Rhett is a offensive lineman for the Baylor Bears in the Big 12. Cole's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.
| Sport | Football |
| Position | Offensive Lineman |
| School | Baylor Bears |
| Conference | Big 12 |
| Level | NCAA Division I (Power conference) |
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How NIL value is calculated
An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (The NIL Standard 2026 Baylor roster valuation $616,000; no deal figure publicly disclosed)). See how NIL valuations work.
Players with a similar NIL profile
Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.
- Josiah Thompson (Offensive Lineman, South Carolina Gamecocks)
- Jakheem Shumpert-Perkins (Offensive Lineman, Mississippi State Bulldogs)
- Dre'lon Miller (Wide Receiver, Baylor Bears)
- Graceson Littleton (Defensive Back, Texas Longhorns)
Cole NIL FAQ
How much does Cole Rhett make in NIL?
Cole Rhett's 2026 NIL value on HowMuchNIL is a modeled estimate of 12-month name, image and likeness earning potential. Enter your email on this page to unlock the exact figure, the likely range, and the full breakdown. It is an estimate of earning potential, not a confirmed salary.
What is Cole Rhett's NIL value based on?
Four factors: audience (social reach and engagement), on-field performance and role, school and market size, and the sport and position.
What team does Cole Rhett play for?
Cole Rhett plays offensive lineman for the Baylor Bears in the Big 12.
Does Cole Rhett have NIL deals?
The number shown is an estimate of Cole's 12-month NIL earning potential, not a list of signed contracts. The deals an athlete actually signs can differ from any estimate.
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