How much does Bryce Underwood make in NIL?
Quarterback · Michigan Wolverines · Big Ten
The heralded Michigan freshman quarterback arrived with one of the largest NIL valuations of any incoming player in the country.
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Social media following
| Platform | Followers (approx.) |
|---|---|
| 262,000 |
That's about 262,000 followers in all (rough number).
How we estimate Bryce's NIL value
An NIL value is an estimate of how much a player could earn in a year. It is not a salary or a confirmed deal. We weigh four things brands care about: fans (social reach and engagement), stage (school, conference and market), game (on-field role and performance), and brand (sport and story). Where a public figure exists, we sense-check against it (On3 NIL Valuations (2026)).
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