How much does Bo Jackson make in NIL?

What is Bo Jackson's NIL value?

Bo Jackson is a running back for the Ohio State Buckeyes in the Big Ten. Bo has about 75K followers across social media, led by 75K on Instagram, a core driver of football NIL value. Bo's NIL value shown here is a modeled estimate based on audience, on-field role, market and sport; enter your email above to see the number and the full breakdown.

Bo's social media following

That's about 75K followers in all. Follower figures are approximate and were last updated July 2026.

How NIL value is calculated

An NIL value is an estimate of what an athlete could earn from name, image and likeness over 12 months, not a salary or a confirmed deal. We weigh audience (social reach and engagement), performance and role, school and market, and the sport and position. Where a public figure exists, we sense-check against it (Estimate (The NIL Standard open-market estimate ~$800K for 2026; Nike NIL athlete; terms not disclosed)). See how NIL valuations work.

Players with a similar NIL profile

Other football players whose estimated NIL value lands in a similar range. Open any profile to see how its valuation breaks down.

• Caden Jones (Offensive Lineman, Florida Gators)
• Emeka Ugorji (Offensive Lineman, Florida Gators)
• Jamari Johnson (Tight End, Oregon Ducks)
• Quintavius Johnson (Edge Rusher, Georgia Bulldogs)

Bo NIL FAQ